November 2021
Logo Design
Graphic Design
Web Design
Adobe Illustrator
Adobe Photoshop
Boston Dynamics is a cutting-edge robotics company renowned for its robots' exceptional mobility.
However, its current logo lacks the modernity and uniqueness of its competitors.
I began by creating sketches that were entirely different from their existing brand image. However, after researching the core values of Boston Dynamics, I decided to retain the running figure in the logo. This figure symbolizes the balanced and dynamic motion of their products, as well as their inspiration from humans and animals. A monogram treatment was chosen to simplify the design while maintaining its representative essence.
